The odds of calling to qualify a lead and making contact with a prospect who fills out an online form, decrease by over 6 times in the first hour. This system converts your leads within 5 minutes!
A 3 year study performed by Lead Response Management was carried out on the effects of actually getting hold of a prospect after they fill out a website form. The results are a real eye-opener.
"Lead Response Management" (http://www.leadresponsemanagement.org/lrm_study) did a very thorough study and analysis. They came up with awesome details you need to know about timing and success rates to respond to prospects.
Here is an extract:
The behavioural study revealed when sales representatives had success around calling web-generated leads. To find these facts, we looked at leads that were captured through a web form, and attempted or called at least one time. Summarized below are some of the more interesting findings related to speed and timing when responding to web-generated leads:).
The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial your salespeople make actually hurts your ability to make contact to qualify a lead.
The odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The odds of qualifying a lead if called in 5 minutes versus 30 minutes drop 21 times.
How do we solve this problem?
Instant Call Back is a sophisticated system that will collect a website lead, extract the prospect's phone number from the web form, the system will then call you and/or text you directly with a lead and will ask you to "Press 1" if you would like to be connected with your prospect immediately. This all happens with 20-30 seconds after a prospect fills out a form online.
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